The Power of Creating Uniqueness in Your Tokens

Ever anticipated getting a big star stamped on your paper when you were in Prep School? This may not be as important nowadays but back then, this meant a lot to you. This served as a recognition that your hard work paid off. This is a proof that you managed to do a job well done once upon a time. After all, these are what awards are about – concrete things that mark the milestones in your life.

Tokens of recognition can take many forms. It could be a plaque, medal, trophy, pin, or even a certificate. Many institutions have long time ago adopted them for their use. As such, as the demand for them emerged, many establishments chose to invest in creating a supply for them. In fact, now you can even grab the general variant of these tokens from the local Target in your area. Hassle-free. Easy job for you.

So why is there still a need to leave your brand in the tokens you give away?

To preserve its uniqueness

Like what was previously mentioned, tokens of appreciation or recognition serve as a marker. How can you make these marker unique other than putting your company’s signature on them, right? Otherwise, the recipient won’t be able to determine which token is which, and which award came from your company. The award you are going to give should be recognized with just one glance.

To give individuals the motivation to strive harder

A medal or trophy is always something to look forward to. But give it a unique touch, and it will be something to strive for. Who’d want a medal that even they can easily buy from the local malls? Admit it. At the end of the day, even if the thought that counts, the look of the tokens you give away matters.

To give impression that the award is personal

It is flattering enough when you receive an award. But that would be ten-fold if you actually see your name embossed or engraved on it. That is the proof that the award is really yours and cannot be coveted by others. It helps too if there is some sort of a symbol or writing which depicts explicitly what that award is for.

To give your institution its own branding

Ever thought why prestigious award-giving bodies such as the Grammy’s and Golden Globes never change the trophies they give out totally? For instance, Grammy’s always has that trophy which depicts a gramophone ever since it started. Although it has changed over time slightly in size and composition, the popular gramophone is still there. As such, when you see such sitting on a shelf of your neighbor, you’d immediately know where it is from and the purpose it serves. And that’s what is important especially among big companies.

So how do you put your own uniqueness in your awards? Simple. You just have to think of the best design that would best illustrate your company. You can visit Awards Engraving Company if you need

help on this. We have simulators that would show you the possible outcome of your designs. These simulators are also used in homes to show homeowners how their homes would look like after makeover. This enables you to not waste time and money on things that won’t work. See how it functions at

Why employee recognition is so important

Employee recognition is the timely, informal or formal acknowledgement of a person’s or team’s behavior, effort or business result that supports the organization’s goals and values, and which has clearly been beyond normal expectations. No matter if you perform garage door service in Albuquerque or door to door sales in Tucson. They want to take pride in themselves so they can feel more confident and they can have a lot of positive things to consider within themselves. With this, an employer can expect efficiency and effectiveness knowing that the employee’s efforts are being recognized.

To be really effective in your job, you need to understand the psychology of praising others for their good work, to apply the principles of employee recognition yourself and to encourage others to initiate it in their working relationships.

Appreciation is a fundamental human need. Employees respond to appreciation expressed through recognition of their good work because it confirms their work is valued. When employees and their work are valued, their satisfaction and productivity rises, and they are motivated to maintain or improve their good work.

Praise and recognition are essential to an outstanding workplace. People want to be respected and valued for their contribution. Everyone feels the need to be recognized as an individual or member of a group and to feel a sense of achievement for work well done or even for a valiant effort. Everyone wants a ‘pat on the back’ to make them feel good.

There are two aspects to employee recognition. The first aspect is to actually see, identify or realize an opportunity to praise someone. If you are not in a receptive frame of mind you can easily pass over many such opportunities. This happens all too frequently. The other aspect of employee recognition is, of course, the physical act of doing something to acknowledge and praise people for their good work.

As a PR practitioner, why should you get involved in employee recognition? Firstly, because you can use the principles to great effect in your own working relationships (and personal relationships).

Secondly, because employee recognition has a huge communication component! Recognizing people for their good work sends an extremely powerful message to the recipient, their work team and other employees through the grapevine and formal communication channels. Employee recognition is therefore potent communication technique.

Employee recognition isn’t rocket science – it is an obvious thing to do. Despite the unquestioned benefits arising from employee recognition, one of the mysteries of the workplace is that recognition invariably is done badly, if done at all. Managers need reinforcing and coaching. Employee recognition remains an undervalued management technique.

One thing you can do is to ensure there are questions on employee recognition in your organization’s employee surveys. The results can be used to prove the need for greater employee recognition.

Choosing the perfect award

We all love to be recognized. Each of us wants to know that we’re a valued part of an organization, that we’ve done a good job, or have achieved some success in academics, sports, business, or other field of endeavor. Giving recognition is a powerful means of rewarding effort, saying thanks, building loyalty, or encouraging higher performance. Tangible awards, such as plaques, trophies, and personalized gifts have all proven effective in showing recognition, even better than cash or gifts.

It’s important to select the appropriate kind of award. To best do this, you must be aware of its purpose.

What do you want the award to do?

Show gratitude?

Recognize membership?

Mark service or dedication?

Encourage achievement?

Reward accomplishment?

Do you prefer to emphasize the activity, contest, or competition for which the award is given—or the group giving the award?

Do you want to create a common bond or mark someone for distinction?

You can symbolize the achievement itself, highlight your organization’s identity or match the personality of the recipient.

In deciding whether to give a plaque, trophy, pin, desk accessory, or other item, keep in mind that an appropriate award is:

Representative of the accomplishment

Attractive enough to keep in the recipient’s home or office

Consistent with the purpose and image of the organization presenting it

Right for the activity and the level or importance of the achievement

In line with the organization’s budget

Well crafted with quality materials

Here are of some popular recognition items:


First choice for achievement and volunteer recognition awards, plaques are available in walnut, cherry, and other beautiful woods, in various sizes and styles.

Medals, medallions, & pins:

Special designs are available for sports and school activities, plus many professional, community and volunteer awards.

Desk accessories, clocks, & pens:

Personalized with names or logos, these items are popular for corporate recognition, service awards and member recognition.

Custom awards:

These unique items are built to order. They may incorporate glass, acrylic, wood, stone, or other special materials ( even your products and photographs ) to produce one-of-a-kind artistic awards that your recipients will treasure.

Whatever the budget or need, we’ll help you find that special award that’s right for those you want to recognize— and for you.

Our showroom and catalog offer a wide variety of awards, engraving methods and ideas. You’ll discover attractive and distinctive awards perfect for your needs. Email, call, or stop by Laser Accents. We’ve got ideas, samples, and quality service when you need it.

When deciding what to write on the award includes:

The Recipient:  This may sound like a no-brainer, but it is important to mention. The person receiving the award should have their first and last name appear on the award, as well as their position title if applicable.

The Presenter: The individual or company presenting the award can also be chosen to appear on the award. Companies often choose to engrave their logo and may include an additional presenter, such as a president or chairman.

The Reason: The reason for presenting the award is also very important to include. The wording can vary from one phrase or sentence or paragraph in length, depending on the size of the award given. A common way to introduce the reason is to use phrases like: “In recognition of,” “In Honor of,” etc.

The Location: This can be where the award was presented, where the achievement occurred, or the department of the company in which the person worked.

The Date: Depending on the award, this can be the date the award is presented, the years of service, or the date during which the recognized achievement occurred.